Anybody who has seen the inside of my bathroom cabinets knows that I have a (healthy!) obsession with beauty products. When Webportalis, the German company behind “beautypress,” came to me seeking assistance in relocating an executive staff member to the United States, I was ecstatic for the opportunity!
Webportalis, based in Germany, is a pioneer in industry-specific online public relations platforms. beautypress is one of the company’s most robust digital communication tools, which offers subscribed clientele convenient access to official beauty product brand information, including over 30,000 official images, videos, press releases, events and calendars, background information, and more. Over 6,500 beauty editors are currently subscribed, each with up-to-date, around the clock access to the broadest PR portfolio in the beauty industry. For brands, beautypress provides individual branded pressrooms to store their PR data, as well as newswire services for targeted press release distribution. The 700+ international beauty brands with accounts on beautypress include such recognizable names as Bare Minerals, Bobbi Brown, Blow Dry Dry Bar, Hugo Boss, LA Fresh, Laura Mercier, Lush, Moroccanoil, NARS cosmetics, Redken, Revlon, Sephora, Shiseido, Procter & Gamble, Johnson& Johnson, Unilever, Elizabeth Arden, Chanel, L'Orèal Group and hundreds more.
Beautypress also features quarterly beauty industry meetings, “Spotlight Days,” held in New York and Los Angeles, where beautypress members can achieve even greater interpersonal connectivity. These events allow brands to present their products to influential beauty bloggers and other media in a professional, yet intimate, setting (think evening cocktails on the Midtown Loft and Terrace rooftop on Fifth Avenue or overlooking the retro-inspired hourglass pool at the Avalon Hotel in Beverly Hills).
Webportalis was one of my most enjoyable cases for a number of reasons. First, Webportalis LLC had a perfect E-2 profile, with the right numbers and corporate structure, staffed by smart and passionate people who know the beauty industry. Next, with such a fun, fresh, and innovative product, it is easy to see why they are the Number 1 international PR network in the beauty and cosmetic sector. What more could this immigration attorney ask for?!